Showing posts with label new manifesto. Show all posts
Showing posts with label new manifesto. Show all posts

Wednesday, 31 December 2008

Whither Heavy Soil?


So: 2009.

Heavy Soil has, we may observe, become a little less dense on the ground as the late months of 2008 have worn on. Posts have become a tad infrequent, &c &c.

For this, Heavy Soil apologises. Y'all must be devastated.

I've been reviewing what works well – the points at which Heavy Soil is at its earthy best – and have fixed upon a change of emphasis for the new year.

Henceforth, expect to see a shift away from 'Song of the Day' posts toward review-type shenanigans. The most 'popular' (in terms of visits) post of the year, y'see, was my thoughts on Ben Folds' latest (disappointing) album, Way To Normal. Ultimately, there are many people ont' blogosphere with more time, bigger iTunes libraries, and fingers closer to the pulse.

Reviews is wot we does best. So reviews is wot we will be writin.

Enjoy the dregs of 2008, won'tcha? Slurp 'em all down, ready to refill your metaphorical (and quite possibly literal) glass in a few hours' time ...

Thursday, 16 October 2008

Loosening the Bowels of the Earth

Gratuitous headline? Gratuitous blog.

When Heavy Soil assumed its current form, those distant – um – weeks ago, it set out its manifesto thus:
Each weekday (Monday to Friday), [Heavy Soil will provide] one recommended song or piece of music, a line or two about why I think it's interesting – and, godwilling, a link to somewhere you can listen to it. Last.fm, most probably.
And that's more or less what's been happening.

But here's the rub, dear Soiler: Heavy Soil does not uncover great new songs at a rate of 5 per week. The vast majority of new music to which Heavy Soil listens, indeed, is not to Heavy Soil's (highly refined) taste.


See the problem?

We are churning through good songs at a faster pace than we are discovering new ones. In business terms, I guess, this would be called an unsustainable practice. To spin a metaphor: Heavy Soil is eating into its savings. Living above its means. Exceeding its income.

Some day (new paragraph, new metaphor), Heavy Soil's iTunes pasture (currently so fertile) will be rendered barren by overfarming.


You get the picture

(You do get the picture, don't you? Please say yes. Don't make me use another metaphor.)

So, henceforth, Heavy Soil will ease off somewhat with regard to the frequency of songs of the day.


The changes

Don't cry, little one; don't cry. For the changes will, we hope, be relatively painless:
  • Posts will deviate from their one-per-weekday schedule. Instead, we'll post two or three songs of the day per week
  • Themes will run as long as they have mileage, rather than being limited or stretched to five days each

Of course, just as soon as Heavy Soil grows rich enough to retire from its day job and spend the days carrying out armchair A&R, things'll be different.

Thursday, 21 August 2008

Heavy Soil Is Changing


For some time, now, this has been a deserted blog. The soughing saharan winds have whistled over its arid pages. Tumbleweed has tumbled unheeded.

(Poetry. Pure poetry.)

But Heavy Soil is going to become fertile once more. I am drawing up plans. To this end, I have made it look a little less ubiquitous. Even though, I must say, it still looks pretty ubiquitous. But it'll do, until I create something better.

What about content, though?

Heavy Soil will, from next week onwards, offer you this:

Each weekday (Monday to Friday), one recommended song or piece of music, a line or two about why I think it's interesting – and, godwilling, a link to somewhere you can listen to it. Last.fm, most probably.

So. Fire up your feedreaders! It's going to be one heck of a ride.

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